About | Our About Us Page

Let’s get to know each other! Here is our story.

Reps should never waste time on bad data.

Sales teams don’t fail because they lack ambition. They fail because they lack access to the right data at the right time. At Surfe, our mission is simple: give every sales team the intelligence they need to connect with the right buyers, faster.

We believe sales should be about conversations, not chasing down contact details or wrestling with bad CRM records. Surfe exists to eliminate the friction between people and data, so sales reps can do what they do best. Sell.

Pioneers of Waterfall Enrichment

Most enrichment providers rely on a single database. That works. Until it doesn’t. Coverage gaps appear. Global campaigns stall. And reps get frustrated when their tools only deliver half the information they need.

Surfe was the first to take a new approach. Instead of one source, we built a waterfall enrichment engine. Here’s how it works:

Multiple trusted databases sit behind Surfe.
Every time you enrich a contact, Surfe queries each source in real time.
If the first source fails, it moves to the next until the best-possible result is found.
The outcome: higher coverage, higher accuracy, and better performance across geographies and industries.

This approach changed the enrichment game. Suddenly, sales teams that used to accept 40–50% match rates could hit >87% find rates, with validated emails and phone numbers they could trust.

Waterfall enrichment is now becoming an industry standard. Surfe pioneered it.

Sales is already complicated enough. Surfe delivers simple to use, reliable experience that lets reps focus on selling, not on figuring out another tool.

This journey isn’t about us. Our success is measured by our users’ success. That means helping sales teams generate higher quality pipeline and close more deals.

We’re not here to replace reps. We’re here to empower them with intelligence that makes every conversation more impactful.

We know sales teams are sceptical of intent data. That’s why we show the full picture behind every recommendation, earning trust through clarity, not black boxes.

Talk to Sales

Reps should never waste time on bad data.

Pioneers of Waterfall Enrichment

Our core values

Simple to use.

The user is the hero.

Human + AI collaboration.

Transparency.

Help us spread the word and sell good vibes. Join the resellers club!