So you’ve crafted the perfect email marketing campaign, but what value does it bring if you can’t reach your prospect?
Whether it be the inability to source someone’s professional email address, a lack of GDPR compliance, or a bounce back email, there are many different obstacles that may arise when it comes down to the time to press send.
For these reasons, Leadjet has partnered with Dropcontact, the only 100% GDPR compliant email finder tool, in order to help you maintain your momentum as you progress through your sales cadence. In addition to retrieving and verifying email addresses, Dropcontact enriches and standardizes the data that is collected to ensure that you have the most up-to-date information about your prospect’s current company and contact details.
Why are email campaigns valuable?
Emails are one of the most valuable sales tools because they allow you to directly connect with your target audience at a very low cost. The non-invasive nature of email lets your prospect address your message when the time is convenient, making it much more effective than a cold call which requires a person’s immediate attention.
Additionally, you can track the success of your campaign with specific KPI’s such as the delivery and open rates, click-through rate, and number of unsubscribes or forwards, just to name a few of the many possibilities. While the high ROI on email campaigns sounds promising, obtaining your prospect’s professional email address is easier said than done.
Why is it so hard to find my prospect’s professional email?
If you have a LinkedIn profile, it is likely that you signed up with your personal email. Most people link their accounts to a permanent email either for privacy reasons or in anticipation of a career change, so a professional email is usually listed as secondary if it is even shared at all.
Because it is illegal to send a cold email to your B2C lead’s personal email address, there is very little value in the information that is readily accessible on LinkedIn which is why Dropcontact is here to help.
Let’s say that your prospect does have a professional email address displayed on their LinkedIn profile or you were able to find it elsewhere online.
Oftentimes, people forget to update their contact information when they change jobs, meaning that the possibility of having your email campaign bounce back or never reach the intended recipient is quite high. Furthermore, it is easy to make errors when manually entering data into your CRM, which makes your email campaign even more susceptible to failure if it is not executed perfectly.
What should I know about GDPR?
You may be thinking - why is my prospect’s professional email so important if I already have their personal email?
The primary reason is that you don’t want to run the risk of a GDPR violation which could result in serious consequences. If you are not already familiar with General Data Protection Regulations, they are a series of rules that were enacted to protect the data and privacy of those in the European Union.
Feel free to check out Leadjet’s GDPR playbook on our blog for more information on the subject.
So how is GDPR relevant towards your email marketing campaign?
Well, GDPR prohibits businesses from using data that was found online to contact people for illegitimate purposes. In other words, you can only send messages that are relevant towards what you have to offer assuming you have sufficient evidence as to why your prospect might be interested.
Using someone’s professional email is the best way to play it safe, because it shows that you are reaching out in regards to a professional matter. Additionally, avoiding your prospect’s personal email can help maintain a sense of professionalism.
We have all been victims of mindlessly deleting marketing emails to reduce the clutter in our inboxes, so maximize the chances of your email being opened by staying within professional boundaries.
GDPR guidelines vary from country to country, so feel free to refer to our guide to gain insight on how to maintain compliance when contacting prospects from around the world.
What value does Leadjet and Dropcontact bring to my email campaign?
Dropcontact is a tool that not only automatically enriches contacts, but also detects and merges both contact and company duplications in the CRM. In addition to maintaining data hygiene, Dropcontact’s integration with Leadjet allows users to continue prospecting on LinkedIn without ever having to leave the interface to search for a professional email address or transfer enriched contacts to the CRM.
With the time saved, your prospect list is sure to grow both in size and accuracy.
You also won’t bear the burden of potential legal repercussions knowing that the tools you are using respect GDPR.
If you are using a sales automation tool such as Salesloft - after finding the perfect prospect on LinkedIn, instead of having to create the contact in your CRM, manually enrich them with their professional email, group them, and then send them to the appropriate cadence, you can now do it in 1-click directly from LinkedIn with the help of Leadjet x Dropcontact.
Send out e-mail sequences with confidence and eliminate the frustration of switching between tabs or the possibility of human error. Using verified email addresses is guaranteed to boost your email campaign open rate, ultimately increasing the likelihood of engagement and conversion.
Saving just a few minutes per contact add ups when you are dealing with lists of hundreds or thousands of leads which will increase your productivity and allow you to focus your efforts elsewhere.
According to our recent case study with Batch, it used to take sales reps 15 minutes to manually enrich and transfer a single contact from LinkedIn to Salesforce to Salesloft, but Leadjet’s partnership with Dropcontact has taken out all of the in-between steps. The integration has diminished their previous input time by 10 minutes per contact, meaning that sales representatives prospect in only ⅓ of the initial time and can spend the extra hours saved adding prospects into the cadence pipeline and closing deals.
Stop wasting time and energy on efforts that don’t necessarily guarantee results and instead, let Dropcontact and Leadjet do the work for you - the only 100% GDPR compliant tools that you can trust.
Leadjet’s professional subscription comes pre-loaded with 100 email finder credits, and the enterprise subscription comes with 1000 email finder credits - all brought to you by Dropcontact.