Marketing

12 LinkedIn Facts & Statistics You Need To Know In 2020

Post by
Axel Grubba
12 LinkedIn Facts & Statistics You Need To Know In 2020

The world's largest network of professionals, LinkedIn, is spreading like the lush vegetation of the Amazon rainforest. There are more and more users of this platform every day, new functionalities appear, and the statistics go crazy. However, there is still a group of skeptics who take a serious look at the opportunities LinkedIn offers in the professional and business area. Are you one of them? Be sure to read the 12 facts about LinkedIn that will allow you to look at this platform in a different light and better define this space in the context of your own needs. 

12 facts about LinkedIn

1. LinkedIn currently has over 645 million users

Globally, LinkedIn has over 645 million registered users. On average, more than 2 new people register every second. 70% of the members of this platform are from outside the US. LinkedIn already has over 30 million companies in its database, and there are more and more new company websites.

 

number of LinkedIn users

Source: LinkedIn

2. There is a growing interest in searching for the phrase "LinkedIn" in the Google search engine

Over the past five years, there has been a gradual increase in interest in searching for "LinkedIn" in the Google search engine.

trendy LI wg Google

Source: Google Trends

3. The largest network of professionals and decision-makers in one place 

LinkedIn brings together the largest number of professionals from around the world in one place. It is in this space that you will find top-level decision-makers, opinion leaders, and MBA graduates. Typically, users of this platform have a university degree. 

profession to LI

Source: LinkedIn

4. LinkedIn is the main source of acquiring and sharing professional content

The educational nature of this platform plays a key role in the process of acquiring and sharing expert content. Here you will find valuable publications, valuable tips, and a specific dose of inspiration. Learning from professionals is one thing, sharing it is another. By publishing valuable content, you build your personal branding on LinkedIn.  

professional content on LI

Source: LinkedIn

5. Women constitute 43% of LinkedIn's audience globally, and men - 57%.

The majority of the LinkedIn community is male. This is probably due to the business nature of this platform. Inverse gender proportions, on the other hand, occur on Facebook and Instagram. 

gender division of LI

Source: Statista

6. The most numerous group of LinkedIn users are people in the 25-34 age group. 

Each age group is dominated by the number of male users. The most numerous of them are people aged 25-34, followed by 35-54. This indicates that usually, the users of the LinkedIn platform are people with first professional experience or completed studies. 

age of LinkedIn users

Source: Hootsuite, We Are Social

7. The advertising potential of LinkedIn is growing 

More advertising opportunities on LinkedIn are ensured by the constant increase in the number of users of this platform and new functionalities appearing in the Campaign Manager area. Again, the number of male users is slightly higher. 

IN advertising potential in Poland

Source: Hootsuite, We Are Social

8. More than 20 million open job vacancies at LinkedIn Jobs

As I mentioned in one of my previous articles, LinkedIn is a mine of talent but also of jobs. There are currently over 20 million job offers available in the system, which you can precisely search for, for example, by a given position or location. Admit it, there is a lot to choose from. 

work at LinkedIn

Source: LinkedIn

9. LinkedIn is the most effective platform for engaging the audience that matters most to your business.  

It has long been known that LinkedIn is a powerful tool in the hands of B2B marketers. 94% of them use this platform to distribute content. LinkedIn is seen as the best social network for generating leads. 

kontent na LI

Source: LinkedIn

10. LinkedIn is available in 24 language versions 

As part of the LinkedIn platform, you can use 24 language versions: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian , Spanish, Swedish, Tagalog, Thai and Turkish.

linkedin languages

Source: LinkedIn

11. LinkedIn reports a significant increase in revenues from year to year

The increase in the number of users and the continuous development of the platform also affect the financial results of LinkedIn. The revenue from 2018 exceeded twice its value from the previous year. 

Gender breakdown of LinkedIn

Source: Statista

12. A company website with all data completed gains 30% more views per week

A fully completed company website not only allows you to get 30% more views per week but also is a key element of the company's image. This is the first aspect that the user visiting your LinkedIn Page pays attention to, which is why it is so important to take care of the aesthetics, correctness of communicated information, consistency, and visual attractiveness of this part. Only in the next step is it recommended to start communication on the company website based on a well-thought-out strategy.

Summary 

LinkedIn is racing forward every day. The data presented above are the best proof of this. The development of the platform is undeniable, especially after it was taken over by Microsoft. You can see with the naked eye that the actions on the part of LinkedIn translate into specific numbers, in particular, the increase in the number of users. 

What will the next years bring? Will the upward trend be sustained? We have to wait patiently for these answers. In the meantime, make active use of what LinkedIn currently offers. The potential is amazing, maybe it is still dormant for some of you, but when you discover it, you will find that I am not throwing words to the wind. 


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