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Product
Pipeline Builder
Connect the web with your CRM
Contact & Company Search
Data Enrichment
CRM Enrichment
Waterfall Enrichment
API enrichment
Team
Sales Team
SDRs & BDRs
C-levels
Sales Ops
Team Leads
Quick Links
Try Chrome Extension
Surfe App
Explore Surfe API
Integrations
CRM
Your Favorite Tool Stack
Salesloft
Outreach
For the Devs
API Docs
Github
Webhooks
n8n
Library
Grow with Surfe
Blog
Case studies
Security
Glossary
About Us
Partnerships
Partner Program
Quick Links
Help Center
Live Training
Market Signals
New!
Pricing
Talk to Sales
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B2B Sales Glossary
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A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
Above the Fold
Account Executive
Account-Based Selling
Activation Rate
Annual Contract Value
Annual Recurring Revenue (ARR)
Average Deal Size
Average Revenue Per User
B
B2B
BANT (Budget, Authority, Need, Timeline)
BATNA
BDR
Brand Loyalty
Buyer Enablement
Buyer Intent Data
Buyer Journey
Buyer Personas
Buying Signals
C
Campaign
Challenger Sale
Churn
Client Retention Rate
Close Rate
Cold Calling
Cold Outbound
Consultative Selling
Contact Sourcing
Contract Negotiation
CRM
Cross-Selling
Customer Acquisition
Customer Health Score
Customer Lifetime Value
Customer Success Manager (CSM)
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D
Data Enrichment
Deal Stage
Decision Maker
Demographics
Discovery Call
E
Early Adopter
Economic Buyer
Engagement Rate
Event Marketing
F
Field Sales Representative
Forecast Accuracy
Freemium Model
Funnel
G
Gatekeeper
Go-to-Market Strategy
Growth Hacking
I
Ideal Customer Profile (ICP)
Inbound Lead
Inbound Sales
Influencer
Inside Sales Representative
K
Key Account Management
Key Decision Maker
Key Opinion Leader (KOL)
L
Lead Capture
Lead Enrichment
Lead Generation
Lead Nurturing
Lead Scoring
M
Market Penetration
Market Segmentation
Market Share
Marketing Qualified Lead (MQL)
MEDDIC
MRR
N
NDA
NDR (Net Dollar Retention)
Negotiation Tactics
Net Promoter Score
Net Revenue Retention (NRR)
O
Objection Handling
Open Rate
Opportunity
Outbound cadencing
Outbound Marketing
Outreach
P
Pipeline Management
Pipeline Review
Predictive Lead Scoring
Procurement Process
Profit Margin
Prospect
Prospecting
Purchase Order (PO)
Q
Qualified Lead
R
Request for Proposal (RFP)
Request for Quote
Return on Investment
Revenue Operations (RevOps)
S
Sales Acceleration
Sales Analyst
Sales Cycle
Sales Enablement
Sales Forecast
Sales Funnel
Sales Intelligence
Sales Methodology
Sales Pipeline
Sales Play
Sales Playbook
Sales Productivity
Sales Quota
Sales Stack
Sales Target
Sales Trainer
Sales Velocity
Scalability
SDR
Service Level Agreement
Social Media Marketing
Social Selling
Solution Selling
SPIN Selling
Stakeholder
Strategic Selling
Subscription Model
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T
Target Market
Technographic Data
Territory Management
Total Addressable Market
Total Contract Value (TCV)
U
Unique Selling Proposition (USP)
Upselling
V
Value Proposition
Value-Based Selling
Voice of the Customer (VoC)
W
Warm Lead
Whale Account
Win Rate
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